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Entertainment Business Associate Degree


Program Overview

The Associate of Applied Science in Entertainment Business is an intensive course of study that prepares students for a range of careers within the entertainment industry. Students receive training in business fundamentals, marketing, artist development, entertainment management, entrepreneurship, intellectual property rights, distribution, event planning, and common industry structures and practices as well as effective communication, critical thinking, and research skills, and will learn practical contemporary media production skills in video, audio, web, and graphic design to prepare them for a variety of entry-level positions in the entertainment industry.

Students in the Associate of Applied Science in Entertainment Business program should learn to:

  1. Demonstrate an understanding of the structure, corporate culture, values, and practices of contemporary entertainment industries, the various roles within them, and their distribution and revenue channels.
  2. Understand and apply fundamental business, management, and entrepreneurial concepts, models, and practices to the entertainment industry.
  3. Demonstrate an understanding of legal aspects of the entertainment industry, including contracts, copyright, and intellectual property.
  4. Apply fundamental media production skills to entertainment business practices.
  5. Develop and author a business, marketing, and branding plan.
  6. Conceive, plan, and execute an entertainment media event.
  7. Develop strategies for improving professional performance through reflective practice.
  8. Demonstrate effective oral, written, and interpersonal communication skills.
  9. Demonstrate effective analytical problem-solving and critical thinking skills, using the scientific method where appropriate.
  10. Locate, retrieve, and evaluate information using appropriate research tools.

Associate of Applied Science  in Entertainment Business

  • Atlanta, GA
  • Chicago, IL
  • Emeryville, CA
  • Nashville, TN


Technical and Professional Skills

As a student at SAE Institute, you will be able to expand your knowledge and skillset in a few different areas. Below is a list of some of the technical and professional skill that you will have the opportunity to develop or strengthen during your education at SAE Institute:

  • Business fundamentals
  • Marketing
  • Artist development
  • Entertainment management
  • Entrepreneurship
  • Intellectual property rights
  • Distribution
  • Event planning
  • Common industry structures and practices
  • Contemporary media production


Career Prospects

SAE Institute graduates are prepared to enter the workforce with their newly developed skillset. Once you have received your Entertainment Business degree from SAE Institute, you are able to work in a variety of careers and positions:

  • A&R Assistant
  • Advertising Agent
  • Artist Liaison
  • Artist Manager
  • Assistant Studio Manager
  • Booking Agent
  • Business Affairs Assistant
  • Business Development Assistant
  • Catalog Manager
  • Content Editor
  • Contract Manager
  • Digital Marketing Specialist
  • Entrepreneur
  • Event Planner
  • Events and Hospitality Manager
  • Licensing Agent
  • Marketing Manager
  • Media Relations
  • Customer Support Representative
  • Merchandiser
  • Music Director
  • Music Publisher
  • Music Supervisor
  • Personal Assistant
  • Production Assistant
  • Production Coordinator
  • Promoter
  • Promotions Coordinator
  • Promotions Manager
  • Public Relations Consultant
  • Publicist
  • Social Media Manager
  • Social Media Moderator
  • Social Media Specialist
  • Tour Manager
  • Venue Management
  • Videographer
  • Royalty Administration

See a career that interests you? If so, then SAE Institute Entertainment Business program might be the perfect fit. Visit our Admission page to find out how you can begin your enrollment process. 


SAE Institute Entertainment Business graduates have the opportunity to work with an established record, publishing, management, and production companies as well as taking the entrepreneurial path toward creating their own business. View the full list here.

Key facts




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Entry requirements

For entry requirements, please see our Admissions section.

Fees and Payments