Associate of Applied Science in Digital Content Creation
LEARN THE SKILLS TO LAUNCH YOUR CAREER IN DIGITAL CONTENT CREATION
Available at
SAE Institute Nashville
Tuition & Fees
Associate of Applied Science in Digital Content Creation
Domestic Tuition & Fees
Nashville Campus – $34,944.00
Please refer to the current catalog for official information and details regarding tuition and fees.
Associate of Applied Science in Digital Content Creation
International Tuition & Fees
Nashville Campus – $34,944.00
Please refer to the current catalog for official information and details regarding tuition and fees.
Duration(s)
16 Months
Associate of Applied Science in Digital Content Creation
Course Durations
16 Months
Start Date(s)
SAE Institute Nashville
September 7th, 2026
Associate of Applied Science in Digital Content Creation
Start Dates
SAE Institute Nashville
September 7th, 2026
Entry Requirements
Associate of Applied Science in Digital Content Creation
Domestic Entry Requirements
Associate of Applied Science in Digital Content Creation
International Entry Requirements
Inquire now to learn how you can learn the skills and start your career in Digital Content Creation.
The Associate of Applied Science in Digital Content Creation
Content Creation Fundamentals
Editing for Digital Platforms
Effective Copywriting for Digital Media
Social Media Content Strategy
Digital Marketing Essentials
Digital Storytelling
Advanced Content Creation
Branding and Visual Identity
Client Communications
Project Management for Digital Media
Course Structure
Students attending the Digital Content Creation program develop both the creative and strategic skills required to produce effective digital media across a range of platforms. This Associate of Applied Science program emphasizes hands-on, project-based learning, where students create multimedia content, including graphics, video, audio, and written materials while beginning to build expertise in content strategy, branding, and digital marketing. Throughout the program, students learn to plan, execute, and evaluate content campaigns using industry-standard tools and data-driven insights, culminating in a comprehensive capstone project that showcases their professional portfolio.
Required Courses
The course provides an introduction to the hands-on creation of multimedia content for digital platforms. Students will be asked to create assets such as graphics, short videos, audio clips, and written content while exploring the tools and techniques used in content development. Emphasis is placed on building creative skills, experimenting with formats, and crafting content that meets brand and audience goals.
In this course, students are introduced to efficient editing techniques tailored to web and social media formats. Students will explore techniques for refining text, images, and video for web and mobile optimization. Emphasis is placed on clarity, pacing, and platform-specific optimization.
This course offers a practical framework for how to craft clear, compelling, and audience-focused copy for digital platforms, including websites, social media, email campaigns, and digital ads. Emphasis is placed on adapting voice and tone to brand guidelines, writing with engagement strategies in mind, and using persuasive techniques to drive action.
This course examines how to design platform-specific content strategies that align business objectives with audience behavior and platform algorithms. Focus areas include scheduling posts, selecting optimal content formats, and establishing performance metrics to support engagement goals. Emphasis is placed on adapting strategy across the most widely utilized digital channels and emerging trends.
This course offers a hands-on study of core digital marketing tactics, including search engine optimization (SEO), email outreach, and paid advertising, within the context of integrated campaign planning. Students will learn how to align these tactics with defined marketing objectives and audience targeting strategies. The course also emphasizes evaluating performance metrics to inform campaign refinement and optimize return on investment (ROI) and cost per lead.
This course focuses on crafting multimedia narratives that guide users through brand journeys across web, social, and interactive platforms. Students will learn how to apply pacing, structure, tone, and visual elements to deepen audience engagement and align content with strategic goals. The course also covers how to adapt storytelling techniques for various digital formats while maintaining consistency, authenticity, and emotional impact.
This course guides students in creating cohesive, performance-driven digital content across web, social media, and mobile platforms. Emphasis is placed on integrating multi-media within brand and platform guidelines while using user data to drive iteration and refinement. Students will create a multi-platform content campaign, highlighting their ability to plan, execute, and refine creative work aligned with brand strategy and user insights
This course explores how color, typography, and imagery are used to express brand personality and build recognizable visual identities. Through creative projects, students will be asked to craft a unified look, feel, and voice that supports strategic brand communication. Students explore how to create cohesive style guides and apply consistent visual and verbal branding across digital touchpoints.
In this course, students examine techniques for pitching ideas, managing feedback, and maintaining professional rapport through simulated client interactions. They will learn to apply clear, client-centered communication strategies to interpret creative briefs, negotiate revisions, and document project decisions. Students will also build confidence in presenting concepts, setting expectations, and fostering collaborative relationships throughout the creative process.
In this course, students examine techniques for pitching ideas, managing feedback, and maintaining professional rapport through simulated client interactions. They will learn to apply clear, client-centered communication strategies to interpret creative briefs, negotiate revisions, and document project decisions. Students will also build confidence in presenting concepts, setting expectations, and fostering collaborative relationships throughout the creative process.
In this course, students learn to apply schedules, budgets, and resources to guide digital media projects from planning through delivery. They will use project tracking methods to monitor milestones, mitigate risks, and ensure projects are completed on time and within budget. The course also explores tools and workflows that support creative teams, facilitate effective communication with stakeholders, and enable adaptability in fast-paced digital environments.
Required General Education Courses
4 Credit Hours
Prerequisite: ENG100
All Campuses: 7 sessions on-ground, 7 sessions online, 1 asynchronous hour per week.
This course explores the functions, meanings, and influences of modern and contemporary art. Emphasis will be placed on aesthetic, social, and cultural factors and their relationship to artistic expression. Students will engage with a range of theoretical perspectives for the analysis and interpretation of art.
Prerequisite: ENG100
All Campuses: 7 sessions on-ground, 7 sessions online, 1 asynchronous hour per week.
This course explores the functions, meanings, and influences of modern and contemporary art. Emphasis will be placed on aesthetic, social, and cultural factors and their relationship to artistic expression. Students will engage with a range of theoretical perspectives for the analysis and interpretation of art.
4 Credit Hours
Prerequisite: Must be taken within final two semesters of program
All Campuses: All class meetings are on-ground with the exception of 1 asynchronous hour per week.
This course focuses on developing professional life skills to help students succeed and advance in industry careers. Subjects explored include personal development, networking, writing resumes and cover letters, personal marketing, negotiation, interviewing skills, working in collaborative environments, and developing an online presence
Prerequisite: Must be taken within final two semesters of program
All Campuses: All class meetings are on-ground with the exception of 1 asynchronous hour per week.
This course focuses on developing professional life skills to help students succeed and advance in industry careers. Subjects explored include personal development, networking, writing resumes and cover letters, personal marketing, negotiation, interviewing skills, working in collaborative environments, and developing an online presence
4 Credit Hours
Prerequisites: None
All Campuses: 7 sessions on-ground, 7 sessions online, 1 asynchronous hour per week.
This course addresses communication and public speaking skills, the principles of communication theory, and how to put them into practice.
Prerequisites: None
All Campuses: 7 sessions on-ground, 7 sessions online, 1 asynchronous hour per week.
This course addresses communication and public speaking skills, the principles of communication theory, and how to put them into practice.
4 Credit Hours
Prerequisites: None
All Campuses: 7 sessions on-ground, 7 sessions online, 1 asynchronous hour per week.
This course develops fundamental composition skills for writing clear, coherent, and effective written prose. Coursework focuses on paragraph and essay construction, the conventions of academic writing, audience awareness, research methods, reading comprehension, critical analysis and interpretation, rhetorical persuasion, and Standard English usage.
Prerequisites: None
All Campuses: 7 sessions on-ground, 7 sessions online, 1 asynchronous hour per week.
This course develops fundamental composition skills for writing clear, coherent, and effective written prose. Coursework focuses on paragraph and essay construction, the conventions of academic writing, audience awareness, research methods, reading comprehension, critical analysis and interpretation, rhetorical persuasion, and Standard English usage.
4 Credit Hours
Prerequisites: None
All Campuses: 7 sessions on-ground, 7 sessions online, 1 asynchronous hour per week.
This course provides an overview of college-level mathematics and will cover concepts from formal logic, algebra, geometry, statistics, and probability. Emphasis will be placed on developing critical thinking and quantitative reasoning skills.
Prerequisites: None
All Campuses: 7 sessions on-ground, 7 sessions online, 1 asynchronous hour per week.
This course provides an overview of college-level mathematics and will cover concepts from formal logic, algebra, geometry, statistics, and probability. Emphasis will be placed on developing critical thinking and quantitative reasoning skills.
4 Credit Hours
Prerequisite: ENG100
All Campuses: 7 sessions on-ground, 7 sessions online, 1 asynchronous hour per week.
This course examines the natural environment and how nature works, with an emphasis on human society’s interaction with and impact on ecosystems and humans’ interaction with them.
Prerequisite: ENG100
All Campuses: 7 sessions on-ground, 7 sessions online, 1 asynchronous hour per week.
This course examines the natural environment and how nature works, with an emphasis on human society’s interaction with and impact on ecosystems and humans’ interaction with them.
