5 Facts About Our Entertainment Business Programs

Offered at SAE Institute in Atlanta, Chicago, Nashville, and Emeryville, the Entertainment Business program is designed to prepare students for an exciting career in the entertainment industry that combines the best of their passions and skills.

For some people entertainment isn’t just something they sit back and consume—it’s something to be a part of. If you’ve ever wanted to be on the front lines of the music, film, or entertainment industry, the Entertainment Business program at SAE Institute may be the right fit for you. Here are a handful of facts about the Entertainment Business program, to help you better understand if it’s the right fit for you.

SAE Institute Offers Two Kinds of Entertainment Business Programs: Diploma and Associate Degree

Because the needs of many students are different, most SAE Institute campuses offer two kinds of study in Entertainment Business. Below, you’ll find more information on these programs. If you’re not sure what might be the right fit for you, you can always reach out and learn more about each program from our admissions reps on campus.

1. Entertainment Business Diploma

The Diploma in Entertainment Business program consists of 11 courses taken in 12 months. Students enrolled full-time in the diploma program take 1-2 courses per module with a short break between modules and semesters. Students successfully complete 40 credit hours of core Entertainment Business courses and 4 credits in Career Preparation courses to receive their Diploma in Entertainment Business.

2. Entertainment Business Associate Degree

The Associate of Applied Science in Entertainment Business program consists of 16 courses taken in 16 months. Students enrolled full-time in the associate program take 2 courses per module with a short break between modules and semesters. Students successfully complete 64 credit hours of core Entertainment Business, Career Preparation, and General Education courses to receive their Associate of Applied Science in Entertainment Business degree.

Both programs include an intensive course of study that prepares students for a range of careers within the entertainment industry. Students study business fundamentals, marketing, artist development, entertainment management, entrepreneurship, intellectual property rights, distribution, event planning, and common industry structures and practices, and will learn practical contemporary media production skills in video, audio, web, and even some basic design skills, to prepare them for a variety of entry-level positions in the entertainment industry.

In addition to these things, the Entertainment Business Associate Degree also educates students on important skills for success in the business world—including effective communication, critical thinking, and research skills.

Entertainment Business Prospects Have Lots of Career Options After Graduation

Graduates of the Entertainment Business programs can expect to learn skills to be prepared for entry-level positions in such careers as:

Event Management
Tour Manager
Venue Management
Conference Planner & Organizer
Event Planner
Events and Hospitality Manager

PR + Publicity
Promotions Coordinator or Manager
Public Relations Consultant
Media Relations

Marketing + Advertising
Social Media
Content Supervisor

Business Development Assistant
Business Affairs Assistant
Artist Manager
Assistant Studio Manager
Booking Agent

Music Director
Music Publisher or Supervisor
Production Assistant and Coordinator

Instructors Use “Student-centered Active Education”

Student-centered Active Education (S.A.E) is a method used by instructors to prepare students for employment in their chosen fields via practice-based learning. Students are actively involved in practical, real-world assignments to learn their course material. Through these experiences, students develop and acquire practical experience that they can apply immediately upon graduation.

Anthony Corder, the Entertainment Business Program Chair at SAE Institute Nashville says, “I think the programs value our S.A.E. approach. We want students to have real-life application with entertainment entrepreneurial “think tank” mindset in our class settings. We encourage group discussion and class participation to get students engaged and collaborating. Another attribute is the students themselves. We talk about their value. Each one of these students is so unique and brings value to the group. Their life perspective, critical thinking skills, and creativity. All these things are unique and students can share their experiences in class in a way that helps their peers.”

SAE Institute instructors are also active in the industry outside the classroom, and they bring those experiences back to their students. Instructors are able to teach them fundamental aspects of the industry, promote life skills and provide them with perspectives from both the creative and business aspects of the industry. Unlike most other traditional business or management schools, our faculty are invested in this specific industry. We are excited for this generation—we believe they are going to change the world! We see the potential with the access they have to technology and resources. At SAE Institute, our faculty all aim to get to know our students on a personal level and are champions for them to follow their passion.

Entertainment Business Students Take Some Interesting Courses

If you’re interested in starting a career in the entertainment or music industry, it’s likely you’ll find the courses offered for this program of study very interesting. Not only will they help prepare students for real-world professions, but tend to be subjects students are very interested in learning about. Some of these courses include:

Introduction to Entertainment Business
Survey of the Entertainment Industry
Introduction to Entertainment Law
Media Production
Marketing and Social Media
Event Management and Touring
Entertainment Business Models
Web Design and Development for the Entertainment Industry
Management and Entrepreneurship
Modern and Contemporary Art

There are many interesting elements of this program that make it beneficial to those pursuing a career in the entertainment industry. If you’d like to learn more, contact us anytime. Or, learn more about a specific campus—Atlanta, Chicago, Emeryville, or Nashville—on our website.