Because behind every artist stands a great…
You are passionate about music. Film. Events. Art. You want to make things happen. But, perhaps you don’t want to be in the spotlight. If you prefer to be the person behind the artist, you have a plethora of careers to choose from. We compiled 7 careers in the entertainment business to give you an idea of what might be a great fit for you, your skills and your personality.
Promoter
A performer “puts on the show” for an audience. A promoter is responsible for getting that audience together. A promoter’s main responsibility is to publicize and create interest in events and performances, reaching from music to theater to sports. Promoters are savvy marketers, creative communicators, and great networkers. A promoter usually uses a combination of media, ranging from guerrilla marketing to social media, from newspapers to TV and digital media, to spread the word. Promoters also build their own brand to get known in the industry and get a solid reputation. Some promoters, like Sharon Osborne or Don King, even build a brand out of their own and become celebrities themselves.
Is this a fit for you?
If you are an outgoing person who gets on with everybody, have great communication and negotiation skills and know about media and marketing, this might be the ideal career for you.
Artist Manager
An artist manager guides every aspect of their client’s career, controls their business affairs and usually becomes the artist’s 24/7 ally. Responsibilities range from career-changing decision making, where to get a take out for the crew, planning long-term goals and taking initiative to help with the artist’s mental and physical wellbeing. Some of an artist manager’s duties include negotiating contracts, promoting the artist’s career, handling bookings and deals, overseeing schedules and activities, representing the client’s interests, and of course, maximizing the artist’s profits.
Is this a fit for you?
If you are ready to work tirelessly behind the scenes, are organized, a great communicator, and always willing to put your client first this could be a great career in the entertainment business for you.
Events Manager
Also known as event planners, event managers plan and organize promotional, business, and social events. They are responsible for finding and booking venues, liaising with suppliers, managing budgets, managing risk, and generally making sure everything runs smoothly and the audience is engaged. This is a very hands-on job and requires exceptional attention to detail, advanced negotiation skills, problem-solving experience, and marketing and business expertise.
Is this a fit for you?
This career is for you if you are always the one who immaculately organizes everything, gets along with all kinds of people, loves juggling different projects at the same time, and is an excellent timekeeper.
Personal Assistant
If you’ve seen the movie The Devil Wears Prada you know that a Personal Assistant (PA) is the ultimate gatekeeper to the stars. They handle everything that pops up in their client’s life and duties can change on a daily basis. PAs do a variety of tasks. They take calls, handle correspondence, which gives them access to important and confident communications, coordinate diaries, organize presentations, look after expenses and often double as internal event managers.
Is this a fit for you?
You could be a great PA if you enjoy being involved in a wide range of administrative tasks, are a precise communicator, are meticulous about time management, and enjoy working closely with one person or a small group.
A&R Assistant
An A&R (Artist and Repertoire) Assistant is an exciting entry-level position in the music industry and is usually responsible for administrative tasks. They often attend gigs to help scout new talent, develop and maintain relationships directly with artists, review demo submissions, coordinate A&R reports, and act as a liaison between the A&R rep and the record label.
Is this a fit for you?
If you are well-rounded in music, are great at dealing with different personalities, have an instinct for marketable talent, and don’t mind losing sleep, this position might be the right career in the entertainment business for you.
Public Relations Consultant
A PR Consultant helps to establish a company’s or person’s public image. They are responsible to project a desirable image to the public, media, employees, and customers. PR Consultants have excellent communication skills as they are in charge of external communications like press releases, media communications, responding to requests for information, and often coach their clients in the correct way of communicating with the public. Working in PR means that you have a deep understanding of consumer marketing and have some event planning experience as you will be in charge of executing press conferences.
Is this a fit for you?
If you are outgoing, a strategic thinker, a talented writer, and a strong communicator who loves media, you should consider a career in this popular field.
Entrepreneur
An Entertainment Entrepreneur starts, runs, and oversees companies in the entertainment industry. They use their business knowledge, industry experience, and creativity to share entertainment with audiences. An entrepreneur makes a vision reality. Responsibilities include researching markets, finding funds for different projects, developing marketing plans, and always being one step ahead of the competition. Great communication skills, strong business skills, and the ability to multitask are a given in this demanding role.
Is this a fit for you?
If you are passionate, organized, and visionary, good at networking and marketing, and generally a self-starter, you could join the growing number of successful entrepreneurs.
Prepare for Careers in the Entertainment Business with an Entertainment Business Degree or Diploma
Do you feel you are the right fit for a career in the fast-paced entertainment industry but don’t know where to start? Consider one of our accredited Entertainment Business programs. In as little as 12 months you will become equipped with the skills and knowledge necessary to get started in this exciting yet competitive industry.
